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My name is Richard Lutz and I'm a Filmmaker living in Los Angeles, CA.

For a very long time now, I’ve been enamored with using a camera to tell stories. I’ve found that something magical happens when light passes through a lens and creates a moment that will never happen again. The combination of light, motion, sound and music can create a piece of work that can move us in unexpected and unanticipated ways.

My love for telling stories visually drove me to the VCU Brandcenter, where I got my Masters in Advertising and Art Direction in 2013. For the two years I studied Art Direction to extend my skills in creating powerful, integrated campaigns and moving messages. Afterwards, I spent six months at Fallon in Minneapolis where I worked on various traditional, digital and video content for Travelers Insurance, Cruzan Rum, Big Wood Brewery and Loctite Super Glue.

I'm now working and living in Los Angeles as a freelance commercial production assistant and aspiring director/editor.

Though many hate it, I believe that advertising is powerful and can bring about great change in the world. It can engage, entertain, and evoke the imagination.

If I can help you, know that you’re not hiring an ad guy. You’re hiring a storyteller that is willing to use a host of visual mediums to bring a concept or story to life.

I look forward to working with you soon.