TECH TUESDAY: My Gear Kit

It has been a moment since I made one of these. However, I feel it is important to show that you don't need the fanciest of cameras and gear to make films and photos that connect with people. Fancy gear is nice to have but it is not necessary. 

The biggest thing I've learned making films is it is really a mental exercise over everything. Gear just makes things easier and opens creative doors. But if you don't know how to tell a story it isn't going to help you much.

RENDER TIME 14: Ryan Dowling

Ryan Dowling v2.jpg

On this episode of Render Time I connected with VML Senior Art Director, Ryan Dowling. Ryan and I met back in 2013 when we were both attending the VCU Brandcenter. After graduating from the Brandcenter Ryan was an Art Director at Crispin Porter + Bogusky where he created work for Kraft Macaroni & Cheese, Hotels.com, Aspen Dental and others.

It was also great to hear Ryan's perspective on the work that he has been involved with and how technology will continue to influence things. I also really enjoyed hearing his opinions on where commercial production is headed and how it is impacting agencies like VML. 

You can listen to Render Time here:
http://apple.co/2f2p7U5

Learn more about Ryan here:
http://ryandowling.com/

Learn more about VML here:
https://www.vml.com/

RENDER TIME 13: Alex Frecon

In this episode of Render Time I connect with copywriter Alex Frecon. During our conversation, Alex discusses how he got his start at working at Fallon in Minneapolis. Fallon is behind some of the biggest spots in the world including EDS Cat Herders, BMW Films and Holiday Inn Express.

Alex also discusses his side projects including rapping, producing music videos and traveling to North Korea to play the mens national team in hockey and how these projects have helped shaped his voice as a creative.

You can listen to my conversation with Alex here.

Links:
AlexFrecon.com
Alex's trip to North Korea
Music
Music Videos

You can also learn more about Fallon here.

RENDER TIME 12: Matt Feury

In this week's episode of Render Time I talk with Matt Feury about the release of Avid Media Composer First. For more than 30 years Avid Media Composer has been the industry standard for edit systems. We discuss why editors should consider choosing Avid and why it still remains the go to edit system for many of the most accomplished editors and post-production professionals in Hollywood and around the world. Matt also briefly talks about Pro Tools First and how it provides aspiring musicians, sound engineers and audio mixers a great way to start to learn Pro Tools.

Matt also offers a ton of great advice for those who are pursuing a career in Film and Television post-production and editorial on how they can get their career off the ground quickly.

Learn more about Avid Media Composer First here:
http://www.avid.com/media-composer-first

Learn more about Avid Pro Tools First here:
http://www.avid.com/pro-tools-first

Follow Matt Feury on Twitter:
https://twitter.com/MattFeury

RENDER TIME 11: Allison Sobolewski

In the latest episode of Render Time I connected with Allison from To The Wolves. Alison and I met when we were both studying Art Direction at the VCU Brandcenter. Since graduating she has worked at some of the biggest agencies in the world including Walrus, Y&R and DDB. She has recently left agency life to focus on her own creative endeavors with To The Wolves.

During our conversation we discussed what motivated her to leave her 9 to 5 and start To The Wolves. We also discussed the challenges that she and her husband have faced along the way.

You can listen to Render Time here.

You can learn more about To The Wolves here:
Tothewolves.co
Instagram.com/tothewolves.co/

A post shared by Richard Lutz (@richard_lutz) on

Happy New Year!

Great perspective on how we can approach the new year. 2017 can be great, but it's all a matter of perspective and how we approach it. It starts with you. Get after it.

San Diego 2016

Here are a few photos I took while visiting San Diego in December of 2016.

LA Snow Day

Growing up in Washington state I was lucky enough to experience all four seasons. Living in Los Angeles the seasons aren't as visible. I have often wondered what it would be like if it snowed in Los Angeles like it did in my hometown of Wenatchee, WA.

This is a video that has been in my head for over a year. However, I was concerned that I might not be capable of pulling this off like I imagined. For a year I dreamed of making this video but was crippled by my fear of making something that wasn't very believable.

At some point I made the decision to make it anyway. I would rather try something than do nothing at all. What is interesting is that I found this to be a liberating experience. Making this video has given the the ability to focus on other projects.

I hope you enjoy it and it brightens the holidays. Merry Christmas.

TECH TUESDAY: My new MacBook Pro

On today's episode of Tech Tuesday I talk about my new computer.

2015 MacBook Pros with Apple Care. 
Beats Solo 2. 
Total spent: $8.70

Sometimes having a πŸ‹ is worth it.

Follow Me:
Instagram.com/Richard_Lutz Twitter.com/Richard_Lutz
Snapchat: wsu_richard
Web: www.RichardLutz.com

Santa Monica Beach

Beach weather in November never gets old. It's currently 53 degrees where I'm from in Washington state. I think I'll pass... 

Follow Friday: VaynerMedia and the Chicago Cubs

In the latest installment of Follow Friday I talk about the Chicago Cubs, Budweiser, and VaynerMedia. Watch the Budweiser Commercial here.

Follow Me:
Instagram.com/Richard_Lutz Twitter.com/Richard_Lutz
Snapchat: wsu_richard
Web: www.RichardLutz.com