Eizo - Photo Journey: Moab

A couple of months ago photographer Andrei Duman approached me about editing a short film for Eizo Monitors. A few weeks earlier he went out to Moab National Park with cinematographers Mark Giles and Austin Droguet to capture the epic landscapes. The goal was to produce a short film showcasing Andrei and why he only uses Eizo Monitors while editing photos. I was thrilled at the opportunity to work with Andrei and the team to bring this film to life.

The biggest challenge of this film was finding the tone. When I received the media I didn't know where exactly I should start. Normally, I begin by editing an interview or voiceover to create the structure for the film. By doing this it helps me begin to think about the shots required to tell the story and how I might be able to shape it. Unfortunately, this wasn't the case so I had to think differently about how I was going to bring this project to life.

One of the first things that I started to do was try and figure out the music that would elevate the visuals that were shot. I knew that the song would also help shape the pacing of the edit and help me find the tone before receiving the voiceover at a later date. The biggest challenge with this was receiving multiple notes on what works best. There were a lot of different opinions on the rhythm and pacing of the edit and what was working best. However, after several late-night phone calls and edit sessions, we found something that really showcased Andrei's experience photographing Moab and why he uses Eizo Monitors.

Like all projects, this was a learning experience. I learned a lot about receiving notes from multiple people and how to work with them. As an editor, one of the biggest challenges of the job is trying to determine which notes should be listened to and which ones should be ignored at the moment. Everyone wants to have their say on a project. However, at the end of the day, it is the responsibility of the editor to determine which notes ultimately make the piece better. This is something that I am still learning and I think it is something that I am going to be learning throughout my career. As creative professionals, we spend a lot of time talking about the importance of the hard skills that anyone can learn. We don't spend enough time talking about the soft skills that are required to work with others and make great work. What I've been learning lately is it is critical that we develop theses skills just as much as the ability to use a camera or control an edit session.

I want to conclude this blog post by thanking Andrei Duman for giving me the opportunity to work on this project and bring it to life. I appreciated your thoughts and guidance in the direction. I also want to thank Mark Giles and Austin Droguet. Your encouragement through the editorial process really helped me understand your thoughts and vision for the film and how we could make something awesome. (Also, the footage was amazing! Some of the best looking images I have had a privilege of editing.)

Finally, to any aspiring editors, find projects like this one where you can get involved. The only way to get better at editing is to do the work. It's facing deadlines and creative challenges that you don't think you can overcome. However, it is the process of working past this restrictions that will truly make you great at your craft.

TECH TUESDAY: 2018 Adobe Premiere Updates

I have been a long time Adobe user. I absolutely love their products because they give me the ability to bring ideas to life and create work that connects with people. Adobe has recently announced the latest update to Premiere and there is a lot of features that I saw that I am excited about.

One of the big ones that stood out for me is the ability to have multiple projects open at the same time. In previous versions of Premiere you could only have one project open at a time. I am extremely excited about this update because it allows me to have multiple projects open at the same time and keep working instead of having to stop working on a project to focus on something else. It also reminds me of using Final Cut Pro 7 back in the day. When I was working on FCP it had the same capabilities. It is nice to finally see this within Adobe Premiere. 

The other major update that I am extremely excited about is the update is the new collaboration tools within Adobe Premiere. In large postproduction facilities it is necessary to have a lot of people working on a project at any given time. In prior versions of Premiere it was hard for Assistants and Editors to be sharing work and updates on projects. In many circumstances postproduction facilities were using Avid because of the ability to have multiple people working on a project. I am extremely excited about this update, because it shows that Adobe is listening to the concerns of postproduction professions. It seems like they are trying to create a product that will solve problems for many editors and postproduction professionals. 

In conclusion, from what I've seen Adobe is doing a great job of creating tools that address both the individual and professional markets. I am extremely excited to see where they take things, but I am more excited to see what people do with these products. 

TECH TUESDAY: My Gear Kit

It has been a moment since I made one of these. However, I feel it is important to show that you don't need the fanciest of cameras and gear to make films and photos that connect with people. Fancy gear is nice to have but it is not necessary. 

The biggest thing I've learned making films is it is really a mental exercise over everything. Gear just makes things easier and opens creative doors. But if you don't know how to tell a story it isn't going to help you much.

RENDER TIME 14: Ryan Dowling

Ryan Dowling v2.jpg

On this episode of Render Time I connected with VML Senior Art Director, Ryan Dowling. Ryan and I met back in 2013 when we were both attending the VCU Brandcenter. After graduating from the Brandcenter Ryan was an Art Director at Crispin Porter + Bogusky where he created work for Kraft Macaroni & Cheese, Hotels.com, Aspen Dental and others.

It was also great to hear Ryan's perspective on the work that he has been involved with and how technology will continue to influence things. I also really enjoyed hearing his opinions on where commercial production is headed and how it is impacting agencies like VML. 

You can listen to Render Time here:
http://apple.co/2f2p7U5

Learn more about Ryan here:
http://ryandowling.com/

Learn more about VML here:
https://www.vml.com/

RENDER TIME 13: Alex Frecon

In this episode of Render Time I connect with copywriter Alex Frecon. During our conversation, Alex discusses how he got his start at working at Fallon in Minneapolis. Fallon is behind some of the biggest spots in the world including EDS Cat Herders, BMW Films and Holiday Inn Express.

Alex also discusses his side projects including rapping, producing music videos and traveling to North Korea to play the mens national team in hockey and how these projects have helped shaped his voice as a creative.

You can listen to my conversation with Alex here.

Links:
AlexFrecon.com
Alex's trip to North Korea
Music
Music Videos

You can also learn more about Fallon here.

RENDER TIME 12: Matt Feury

In this week's episode of Render Time I talk with Matt Feury about the release of Avid Media Composer First. For more than 30 years Avid Media Composer has been the industry standard for edit systems. We discuss why editors should consider choosing Avid and why it still remains the go to edit system for many of the most accomplished editors and post-production professionals in Hollywood and around the world. Matt also briefly talks about Pro Tools First and how it provides aspiring musicians, sound engineers and audio mixers a great way to start to learn Pro Tools.

Matt also offers a ton of great advice for those who are pursuing a career in Film and Television post-production and editorial on how they can get their career off the ground quickly.

Learn more about Avid Media Composer First here:
http://www.avid.com/media-composer-first

Learn more about Avid Pro Tools First here:
http://www.avid.com/pro-tools-first

Follow Matt Feury on Twitter:
https://twitter.com/MattFeury

RENDER TIME 11: Allison Sobolewski

In the latest episode of Render Time I connected with Allison from To The Wolves. Alison and I met when we were both studying Art Direction at the VCU Brandcenter. Since graduating she has worked at some of the biggest agencies in the world including Walrus, Y&R and DDB. She has recently left agency life to focus on her own creative endeavors with To The Wolves.

During our conversation we discussed what motivated her to leave her 9 to 5 and start To The Wolves. We also discussed the challenges that she and her husband have faced along the way.

You can listen to Render Time here.

You can learn more about To The Wolves here:
Tothewolves.co
Instagram.com/tothewolves.co/

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Happy New Year!

Great perspective on how we can approach the new year. 2017 can be great, but it's all a matter of perspective and how we approach it. It starts with you. Get after it.

San Diego 2016

Here are a few photos I took while visiting San Diego in December of 2016.

LA Snow Day

Growing up in Washington state I was lucky enough to experience all four seasons. Living in Los Angeles the seasons aren't as visible. I have often wondered what it would be like if it snowed in Los Angeles like it did in my hometown of Wenatchee, WA.

This is a video that has been in my head for over a year. However, I was concerned that I might not be capable of pulling this off like I imagined. For a year I dreamed of making this video but was crippled by my fear of making something that wasn't very believable.

At some point I made the decision to make it anyway. I would rather try something than do nothing at all. What is interesting is that I found this to be a liberating experience. Making this video has given the the ability to focus on other projects.

I hope you enjoy it and it brightens the holidays. Merry Christmas.

TECH TUESDAY: My new MacBook Pro

On today's episode of Tech Tuesday I talk about my new computer.

2015 MacBook Pros with Apple Care. 
Beats Solo 2. 
Total spent: $8.70

Sometimes having a 🍋 is worth it.

Follow Me:
Instagram.com/Richard_Lutz Twitter.com/Richard_Lutz
Snapchat: wsu_richard
Web: www.RichardLutz.com

Santa Monica Beach

Beach weather in November never gets old. It's currently 53 degrees where I'm from in Washington state. I think I'll pass...