Goals

It takes me a while to wake up in the morning. After hitting the snooze button a few times, the first thing I tend to do is grab my phone and check Instagram and Snapchat. Over the last couple of weeks I've been frustrated after doing so. 

Honestly, I feel like I'm not living up to my potential. Every day I see updates from my friends who are working at ad agencies all over the country and they are doing amazing things like working on commercial shoots, going to Cannes, or winning Gold Lions. Meanwhile, I'm struggling to find freelance opportunities in Seattle, find new clients and other work.

Something has got to change. I'm capable of so much more. I want to make work that people enjoy and engage with. I also want to make work with people who are smarter than myself and who challenge me on a daily basis. There is also so much that I want to learn, but I've found that I learn best when I'm surrounded by like minded people who are constantly pushing me everyday.

I need to do something different. I don't want to think that all my hard work over the last couple of years has been all for nothing. But if I don't change something here really soon I may have to do something else. This is something I don't want to think about. 

I'm determined to make this work. I love being creative and making stuff that people find engaging. But more importantly, I don't want to limit my potential and the work that I hope to make in my career. 

Time to focus on the work. More to come later.

 

Richard LutzComment