Out with the Old. In with the New.

This has been a long time coming but I've finally redesigned my website. Realistically, I should've done this over a year ago.

After I completed my internship at Fallon I made the decision to pursue a career as a Filmmaker rather than becoming an Art Director. I'm extremely passionate about advertising. I believe that it's an incredible agent of change and has the power to help people see things in new and unexpected ways. However, during my time attending the VCU Brandcenter and working at Fallon I learned that I'm much stronger working on the production end and helping agency creatives bring their visions to life. 

For the last two years I've been pursuing this. Unfortunately, my website hasn't reflected what I'm trying to do in my career. Many people were confused if I was an Art Director or a Filmmaker. Over the last year I've been slowly rebuilding my reel and trying to create work that shows people what I'm capable of making. But more importantly, I've been really trying to create work that shows my perspective on the world that we live in. 

In conclusion, this is a new chapter in the evolution of my work. I hope you will visit occasionally and check out the different projects that I'm working on. 

Richard LutzComment