The Future

Let’s be honest, The world as we know it has changed.
Our economy has crashed and tried to rebuild itself.
Different world governments have failed to fix our debt problems.
People are concerned about the progress that we are making compared to the rest of the world.
Things seem to be improving, but many are skeptical on the progress that we are making.
People seem to have a lot of doubt what the future holds for us.
Despite all of this uncertainty and confusion we have never had an opportunity to shape the future like we do right now.
We have the opportunity to change things and add value to the world to the make it a better place.
But we have to make a choice. 

We are either part of the solution or part of the problem, but it’s up to us.
The world has changed, but that doesn’t mean we shouldn’t use our creativity.
We need to be like Oakland Athletics General Manager, Billy Beane.
Beane was upset to constantly loosing to teams with bigger budgets.
He also wasn’t satisfied with how the status quo viewed baseball. 
But he was able to change how the game of baseball is played forever.
Ultimately, businesses need our creativity.

Now has never been a more exciting time to be in advertising.
We have the ability to shape how people view things and help create a better world.
Advertising is one of the most powerful mediums on the face of the Earth.
It’s also one of the most hated.
People feel invasive and impersonal.
People are tired of seeing it everywhere.

Ultimately, the business needs to change.
We will still be creating ads for a long time to come.
But the concept shouldn’t be restricted to the creative department.
It should be something that manifests itself throughout an entire organization.
We need to find other ways to help different businesses and engage audiences.
The future of advertising will be about creating experiences.
This shouldn’t be restricted to creating print, tv, and digital executions.
We need to become innovative and create products and services that enhance people’s lives.

Now is our time. 
Let’s be innovative and use our creativity in new and interesting ways.
Let’s create work that touches people and changes how they view the world.