Cruise ships have had a tough stretch in the headlines lately. Public health incidents, brand scrutiny, and viral guest complaints have all put the industry under a sharper microscope. Against that backdrop, Four Seasons’ entering the luxury cruise space makes for a fascinating case study in expectation versus reality.
Over the past few weeks, I’ve been editing a long-form YouTube video about the Four Seasons Yacht as the brand enters the luxury cruise space. It’s easily one of my biggest projects to date, and I’m really proud of how it came together.
Four Seasons is known globally for service, hospitality, and elevated guest experiences. But this sailing appears to miss that mark, especially when the price is nearly $26,000 for a six-night cruise.
That gap between brand promise and reality is what made this project so interesting to edit.
It wasn’t just about cutting together a hotel or cruise review. It was about shaping a story around expectation, experience, trust, and what happens when a legacy luxury brand enters a new category and stumbles out of the gate.
The video has already reached over 126,000 views in its first 48 hours, and I’m proud to have played a role in helping bring the story to life.
Big thanks to Ryan Walker for trusting me with the edit. Looking forward to seeing where this one goes.