The biggest threat to creativity isn’t AI. It’s how much of our time goes to everything except creating.
I’ve been editing videos for nearly 20 years. Recently, I tried something new: for a luxury hotel review, I brought Codex into DaVinci Resolve to help with my editorial workflow.
On a project that normally takes about 25 hours, I saved roughly 5 hours, a 20% reduction in editing time. The cut also came back with nearly 50% fewer revision notes. I think that was because I had more time to refine pacing before the client ever saw it.
And that was my first attempt.
Here’s the important part: AI wasn’t making the creative decisions. It handled the tedious work that eats an editor’s day: sorting four hours of walkthrough footage by room, logging shots, prepping sequences. That left me more time for pacing, structure, and emotion.
I’m not fully sold on AI. I worry about what this does to entry-level editing jobs, which is where many of us learned the craft. The tools will change, and so will our industry's economics.
But I don’t think storytelling will become less important. If anything, strong creative judgment becomes more valuable.
I didn’t get into this industry because I love organizing footage or managing timelines. I got into it because I love making things.
If AI gives me more time to do that, I’m embracing it.