Every day we are subjected to awful advertising created by marketers that are trying to increase the sales of their products. Far too often the ads that they create fail to inspire or motivate us in new ways. I’ve seen too many ads like this during my life.
However, there are countless amazing ads that go unnoticed. I love the Addy’s because it is a chance to see the amazing work that brands, agencies, and creatives have been working on during the past year. It is inspiring to see the level of detail and thought that is put into the work with the goal of engaging with people in new and unexpected ways.
Recently, I got the opportunity to volunteer for the 2019 Addy Awards. It was a great chance to support the advertising community here in Seattle.